Make a Pledge at kck.st/HzE3MT East WillyB, a multicultural, comedic series, that explores the beauty, humor, and tensions when cultures collide in the face of New York City's gentrification, launched a $50000 kickstarter campaign on April 13, 2012, the one year anniversary of their pilot release. The series, shot on location in Bushwick, Brooklyn, centers around second-generation Puerto Rican, Willie Reyes Jr., who, with the help of his community, tries desperately to keep the family bar in business in the face of the hipster invasion of his neighborhood. The series' six episode pilot season premiered to critical acclaim in April 2011, garnering over 30 pieces of press across TV, print, and online media and over 100000 views to date. The series has been one of the most successful independent series created for the New Generation English-dominant Latino. Despite the immense success of the series, the creative team has still struggled to finance a full season. "We've pitched multiple networks for the past two years, and we've heard everything from 'your series is too high brow for Latinos,' to 'its too Puerto Rican,' to 'you're just too early.' We've decided to stay independent and finance ourselves, because we believe the new generation Latino is hungry for content that challenges the stereotypes we so regularly see in the media," said co-creator Julia Ahumada Grob. Because the Kickstarter campaign is circumventing traditional private equity film finance models, Grob ...