Family Bank, one of the biggest micro-finance institutions in Kenya has relaunched its brand identity. Prime Minister Raila Odinga officially launched the new brand identity in a colourful event attended by government officials, diplomats business leaders and Family Bank customers. The new brand identity combines the bank's purpose of enabling people to create and sustain wealth through access to flexible, affordable financial services and its strategic thrust to become the PREMIER lender in Kenya. The bank will position itself as a bank where customers feel valued, understood, supported and respected like a family as captured by the bank's new tagline "With you, for life."