Blazinstar were approached by Kinetic on behalf of Mindshare and ING to implement an exciting ground-breaking ambient campaign using bespoke 3D art and installations across the globe. ING's worldwide, 'Be Good At Money' campaign, encouraged members of the target audience to consider their relationship with finance using product specific messages to achieve set objectives. In each market the product focus varied, and as a result, four different "Be Good At Money" 3D chalk art executions and a playground installation were used to communicate the key messages across the markets. These included A slide and bench installation, 3D craters, 3D ice scenes, a 3D piggy bank, and a 3D pool and deckchairs. A dedicated micro-site and Facebook page was set up for a competition. The Brand Ambassadors took photographs of consumers posing on the 3D chalk art, which were later uploaded and given away as instant prints in real time for a momentum. A competition simultaneously ran, enabling consumers to vote for their favourite pictures, and the photo with the most votes in each individual market place won an iPad. Pop-up banners, flyers and Brand Ambassador communication reinforced these Be Good At Money messages, and drove participation in the contest. Based in various malls and airports in the different countries, the plan to implement 3D chalk art ads and playground installations were developed into a strategic experience which drove in-depth engagement and word of mouth due to the fun ...